A changing market requires a change in marketing of La Jolla Real Estate. Buyers are in different places, looking for unique La Jolla homes, and have several choices. Capturing their attention and creating a sense of mystique and value in each property is a must.

We have created a highly creative and unique set of tactics in selling a home that goes beyond the failed tradition of past markets. With over 90% of buyers starting their search online we have aimed our efforts where they are received. La Jolla Platinum has partnered with the best in industry of Treehouse SEM (Search Engine Marketing), Citrus Public Relations + Special Events, True Artistic Photography, and individual property websites. Through these relationships we have given our listings the exposure and presentation they deserve.

Our boutique style service combined with a global presence and local immersion has made us the new source for selling La Jolla Real Estate.

Most often we are a seller’s first choice but occasionally we are the second brokerage to inherit a failed listing. After being disappointed by the traditional approach and a lack of activity we offer a plan more fitting of promoting the individual property. No one home is the same as another and therefore no home can be sold that same as another.

La Jolla has been coined "Simply the Best Place in America to Live" by the credable Robb Report. Many speculate that the very name La Jolla means "The Jewel." With two accalades like this it is not reason that La Jolla real estate brings a pride of ownership unsurpassed by other locations throughout the world.

As a life long local, I know just how truly special the lifestyle that is provided in owning a piece of La Jolla Real Estate.  With that said here is an example of the tactics we take in selling your fine La Jolla home.

Please take a moment to review a sample Action Plan and Listing Presentation.  We pride ourselved as being more than just Real Estate Brokers.  We are educated proffesionals skilled in finance, marketing, and customer service.

Listing Presentation

Here is an online version of our Listing Presentation.  This presentation is customized to each property we sell.  Please contact us at 858.337.1417 or info@ljplatinum.com to discuss our approach in selling your home.  Enjoy.

 

Action Plan

Publications:
Riviera
Dream Homes
San Diego Magazine
Arizona and Texas Publications (Trendz, AZ Central, Dallas Times)


Websites:

Realtor.com
ljplatinum.com
psplatinum.com-featured listings section
San Diego County MLS
CLR Search.com
AZcentral.com
Propsmart.com
Google Base
Hotpads.com
Lycos
Yahoo Real Estate
Probot
Oodle
Local.com
Trulia.com
USAMLS.com
Vast
A Greater Town
City Cribs
Packpage.com
Ebay
Kijiji
Live Deal
MSN
AOL
Gigablast
Cyberhomes.com
E Find
Myspace Classifieds
Info.com
Backpage.com

Schedule for 6 Month Listing Agreement

Pre-listing
Establish full list of property features with Owner and create theme for all marketing
Week 1
Professional photo shoot of property to capture over 50 images for marketing
Photography to include daytime and nighttime images
Schedule virtual tour
Insert into MLS
Run ads in all publications listed above
Send professional invitation to all local agents for broker caravan
Submit design layout for all print press advertizing
Pitch property at La Jolla, Del Mar, and Rancho Santa Fe broker caravan sessions
Hold property open on unique Broker Caravan by offering incentive TBD to all agents that attend
Generate a Feedback Form for all agents that attend Broker Caravan

Week 2
1st meeting with owner to discuss Broker Caravan Feedback Form
Produce double-sided glossy flyer (see listing presentation for example of quality and content)
Design bi-fold mailer (see listing presentation for example of quality and content)
Feature property on over 60 websites
Send Eblast to all agents in targeted markets (Arizona, Texas, Las Vegas, Overseas)


Week 3
2nd meeting with owner to discuss activity
Discuss client appreciation party timing
Launch exclusive website for property
Generate exclusive DVD of property tour for qualified and interested buyers
Send Eblast to target markets


Week 4
3rd meeting with owner to discuss agent incentive and activity
Send first batch of bi-fold mailers to targeted market
Discuss the staging of property
Create digital video of home and send to agents in target markets enabling us to get ranking on web quickly
Send Eblast to target markets
Create a new Agent Incentive rather than reducing price (e.g. bonus, paid vacation, vehicle, etc)


Week 5
4th meeting with owner to discuss activity
Begin planning client party and invite all previous showings to see the home at sunset for an end of summer event/holiday event
Send Eblast to target markets
Begin hosting weekly open houses
 
Month 2-3
Continue weekly meetings with owner to discuss activity and pricing
Reduce pricing if necessary
Host client party to announce pricing
Run ads in publications listed above
Hold property open on a weekly basis

Month 4-5
Continue weekly meetings with owner to discuss activity
Re-list property to create a sense of newness to out of area buyers and agents
Pitch property at La Jolla, Del Mar, and Rancho Santa Fe broker caravan sessions
Hold property open on unique Broker Caravan by offering incentive TBD to all agents that attend
Evaluate response from previous ads and consider refreshing venue
Generate a Feedback Form for all agents that attend Broker Caravan
Continue holding property open on weekly basis

Month 6
Continue and refresh all tasks to date for the final month

*This is a general outline that will be exceeded as we create a theme and gather property feedback and judge response via trial.