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Marketing Plan

A changing market requires a change in marketing of La Jolla Real Estate. Buyers are in different places, looking for unique La Jolla homes, and have several choices. Capturing their attention and creating a sense of mystique and value in each property is a must.

We have created a highly creative and unique set of tactics in selling a home that goes beyond the failed tradition of past markets. With over 90% of buyers starting their search online we have aimed our efforts where they are received. La Jolla Platinum has partnered with the best in the industry of Treehouse SEM (Search Engine Marketing), Citrus Public Relations + Special Events, True Artistic Photography, and individual property websites. Through these relationships we have given our listings the exposure and presentation they deserve.

Our boutique style service combined with a global presence and local immersion has made us the new source for selling La Jolla Real Estate.

Most often we are a seller’s first choice but occasionally we are the second brokerage to inherit a failed listing. After being disappointed by the traditional approach and a lack of activity we offer a plan more fitting of promoting the individual property. No one home is the same as another and therefore no home can be sold the same as another.

La Jolla has been coined "Simply the Best Place in America to Live" by the credable Robb Report. Many speculate that the very name La Jolla means "The Jewel." With two accolades like this it is not a reason that La Jolla real estate brings a pride of ownership unsurpassed by other locations throughout the world.

As a life long local, I know just how truly special the lifestyle that is provided in owning a piece of La Jolla Real Estate.  With that said here is an example of the tactics we take in selling your fine La Jolla home.

Please take a moment to review a sample Action Plan and Listing Presentation.  We pride ourselved as being more than just Real Estate Brokers.  We are educated profesionals skilled in finance, marketing, and customer service.

Listing Presentation

Here is an online version of our Listing Presentation.  This presentation is customized to each property we sell.  Please contact us at 858.337.1417 or info@ljplatinum.com to discuss our approach in selling your home.  Enjoy.

 

 

P.S. Platinum Brochure (PDF)

 

 

Contact Us

La Jolla: 1298 Prospect St. Suite 1W, La Jolla, CA 92037
Phone : (858)337-1417
Main Office: 1442 Camino Del Mar #209 Del Mar CA 92014

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