Dane Soderberg

Dane Soderberg is a native of La Jolla, and has lived in the area since 1978. Being that his wife Kristin is a teacher for the Del Mar school district, the two are naturally involved in their communities. During his time as a local in the area, he has become extremely educated on the coastal communities’ housing, lifestyles, and quality of life that each holds. After a decade long carrier as a hotelier, he decided to combine his education in finance from SDSU with his service intensive hospitality training, and make the move to the real estate profession. Having lead the team that turned The Inn at Rancho Santa Fe around, he understands the importance of long time relationships and providing his clients with the best service. Dane now enjoys the satisfaction of leading his clients through every step of buying or selling real estate. Knowing the purchase of a home can be the biggest decision in one’s life, he strives to ensure the correct decisions are made for each client. His down to earth professionalism is illustrated in the statement, “People do not want to be sold something; instead they are looking for someone to help them buy what they want.”

Brett Combs

Brett Combs is a twenty year resident of Del Mar, CA. He graduated from the University of San Diego with a Business degree emphasizing finance and marketing. The creation of Pacific Shore Platinum came out of his true desire to create a full service brokerage firm that, above all, maintained a high level of service and professionalism. Brett has been involved all aspects of real estate including finance, development, marketing, land, and new construction sales. His knowledge and experience has brought Pacific Shore Platinum to the top of the industry. Brett will continue to search for the latest and greatest ways to find or market your investment through creative marketing and first class service. Be assured whether you are a buyer, seller, investor, or renter, Brett and his team will treat each client with the finest level of customer service.

Jon Granston

Jon was born and raised in the Seattle Metropolitan area. His father ran a prominent commercial construction company & his mother was an interior designer. After graduating from the University of Washington with a marketing degree, Jon quickly began having success in Real Estate. His innovation, creativity and passion for servicing his clients has allowed his business to grow. He has spent the past 9 years working with both developers and homeowners, marketing and selling notable multi-family condominium projects as well as luxury residential estates. As a local resident to Del Mar, Jon has become very knowledgeable about San Diego Real Estate. He represents buyers and sellers in San Diego’s coastline communities, including: Encinitas, Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, & San Diego. His wife Marni works in luxury travel for Ker Downey, the two love to see and experience the world together.

Kristen Soderberg

Kristin is our most recent addition to the Pacific Shore Platinum team. Kristin was born in Edina, Minnesota. Kristin and her family moved to San Diego in her elementary years. Kristin graduated from University of California at Santa Barbara with her bachelor's degree in Psychology. She then went on to earn her teaching credential at California State University at San Marcos. Kristin worked for six years in the Del Mar District teaching second grade at Sage Canyon Elementary School. After having two kids herself, Kristin decided to pursue a new endeavor and work with families in a different capacity. With psychology and education as her background Kristin enjoys developing a relationship with her clients in order to support each buyer or seller in finding just what fits the needs of each client. Her passion for families moving to the area who are looking to find their niche is what makes working at Pacific Shore Platinum so enjoyable. Kristin wants people to experience the unique small town feel amongst a big city and all the opportunities it has for people of all ages.

Christie Combs

Christie joined the Pacific Shore Platinum team in 2003. She was born and raised in Rancho Santa Fe and Del Mar. She attended Torrey Pines High School and received her bachelor’s degree at the University of San Diego. Christie then had a successful acting career in LA for 3 years. Christie prides herself on having thorough knowledge and understanding of the San Diego area, and has built a strong network of friends and business connections in the area. She takes a proactive approach to each listing, aggressively finding a home for clients looking to lease, and a buyer for her homes for sale through her many contacts. Her main goals in real estate are to make her clients feel secure with whom they are working with, and to make every outcome a happy and successful one.

Kerry Ryder

Kerry is a San Diego native, and graduate of Torrey Pines High School in Del Mar. After a few years away at the University of Montana earning a Bachelor’s degree in English and Education, she is pleased to be back in Del Mar enjoying the wonderful weather. Kerry spent four years teaching high school English, and is now happy to be a part of the Pacific Shore Platinum team working as Director of Operations, keeping things organized and running smoothly. Passionate about working with at-risk children to improve their lives, Kerry volunteers with programs in San Diego supporting youth literacy as well as being a Court Appointed Special Advocate for children in the foster care system; she feels very lucky to be working for Pacific Shore Platinum, which supports these endeavors. Kerry thoroughly enjoys working with our clients to help them buy or lease the amazing homes available through Pacific Shore Platinum.

Phil Sheard

Phil is native of the UK, and has been involved in many successful business ventures in San Diego and other parts of the world. He has also managed a portfolio of income properties in the Del Mar and San Diego areas. Phil brings expertise to the company from his wide range of business experiences, making him a valuable resource. Phil is an avid outdoorsman and has a great love of the Ocean. He has participated in the Iron Man in Hawaii, as well as many other sporting events. A 20 year resident of Del Mar, Phil has a sound knowledge of the coastal communities and great networking skills; he will know when and where the choice investments are prior to them hitting the market. We are very happy to have Phil Sheard onboard with the Pacific Shore Platinum team.

Krista Prasad

About Us

When you expect prestigious standards; when you enjoy an influential lifestyle that compliments your unique success—you seek the nontraditional.

La Jolla Platinum’s custom real estate portfolio and boutique luxury services fit your pursuit of perfection. Vision, creativity, and exclusive opportunities are woven into the fabric of our corporate culture, centered on the La Jolla Real Estate and the California coastline.

• Sellers can expect assertive, comprehensive, and rather unconventional marketing strategies to generate qualified buyers and maximum return on investment.
• Buyers can enjoy our prominent insider knowledge of elite properties, often before they reach the market.
• Visitors and explorers can encounter an eclectic taste of our discriminating leasing portfolio of La Jolla Vacation Rentals, coupled with our intimate concierge services rivaling a five-star experience.

Our premier team of luxury real estate professionals offers the utmost expertise as long-term native La Jolla residents. We provide matchless technical agility necessary to successfully navigate today’s La Jolla Real Estate Market. We present impeccable sales and marketing credentials within a compelling network of custom lifestyle residences. And finally, we tender an engaging, professional communications style focused on client-centric satisfaction for La Jolla Real Estate.

Whether you’re seeking or selling oceanfront, a quaint La Jolla village home, a resort property, an equestrian estate, yachting accommodations, or simply want to explore extraordinary La Jolla residential prospects, call today to initiate your luxury real estate experience. We think you’ll be pleased…if not simply delighted.

It's pretty simple.

We are a diverse team of creative professionals guided by a shared desire to extend the possibilities of La Jolla real estate. We commit our full resources to every project, listing, sale and lease we take on. We take the time to understand your needs, your objectives, and your dreams- and develop a strategy that is right for you. La Jolla Platinum maintains a core team of professionals that are dedicated to identifying and crafting sweeping and innovative solutions that will enhance each and every transaction we come in contact with.

And we enjoy doing it.