As a boutique firm, we pride ourselves on a peerless service strategy. A key part of that strategy is listening more than we talk.

With each home we sell we value the perception of each client. By consistently collecting our client’s feedback we are able to gather the information that leads us on a process of continuing improvement.

Below is a sample of what our clients experience with Pacific Shore Platinum.

---

Dane became our broker after we worked with several of the “industry leaders” only to be dissatisfied with the lack of attention and service. While at first hesitant to work with a more boutique firm, we are now loyal clients to Dane. He faced several obstacles and glitches in the sale of our home that were unforeseen and out of his control; however, he handled them all with professionalism, integrity and creativity. I strongly recommend him for his marketing skills, service, and personality. If you are considering any other brokers do not waste your time. I personally have worked with “mega agents” and Dane surpasses their abilities.

-- Cathy Woolway - Seller

---

The service that I received from Pacific Shore Platinum was fantastic. Dane Soderberg showed me many properties. He asked me what I was really looking for and he narrowed my search to exactly what I liked. He opened my eyes to areas of San Diego that he felt I would feel at home in. I settled in Cardiff by the Sea, a beach community that is pretty, comfortable and has a small town feel. In the search for a home, I made a friend. Dane is quite good at what he does; he is knowledgeable, professional, and patient.

-- Kim Zirpolo - Buyer

---

I have known Dane for many years. I met him while he was a hotelier at The Rancho Santa Fe Inn and from the first time I met him, I knew he was a great man. He was always so friendly and customer service oriented; he always had a smile on his face.

When we were trying to sell our beach house, we knew Dane was the one to list it. He is extremely hardworking, diligent and wanted to get the deal done. He also has sold our Rancho Santa Fe home, and made this deal happen quickly. He is trustworthy, honest and sticks to his word. He is a good family man, with great values and this attitude and belief stands by his work ethic.

-- Jaime Obrien - Seller

---

Each summer my family and I lease our home in La Jolla and always use Dane as our broker. He always brings the finest clientele and took care of their and our feelings like a mother of her child. Among all the realtors in San Diego we met, Dane and his crew appear to be the most devoted and engaged ones. For our other two properties at the La Jolla coastline, we will certainly ask Pacific Shore Platinum to do the sale. We can recommend them unhesitatingly

 -- Gottfried Lemperle MD - Seller

---

It is a pleasure to write of my experiences with Dane Soderberg. Dane and I first met when I received a mailing regarding Pacific Platinum’s property management services. This was probably in 2004. I met with him and found him very personable and willing to work with my wife and me in renting our home in La Jolla as a short-term rental. He brought in other people from his firm who helped with the necessary interior improvements to make it suitable for short term renting. This process worked well and they stayed well within budget and kept us informed and involved in the process. The subsequent period of renting our house went well and I would recommend Dane as an excellent agent. He tended to the inevitable problems promptly and allowed us to maintain a hands-off relationship with the house’s rentals.

Along the way, I decided it would be appropriate to consider putting the house up for sale and felt willing to part with the house if a sufficiently motivated buyer were to come along. I was clear in this degree of motivation (or lack of) regarding the sale of our home and Dane was agreeable to try to sell the home on this basis. It is on this point that I think Dane makes his integrity most clear. I think it not unusual for a real estate agent to seek listings on the seller’s terms but then to pressure to seller to lower the price to make an easier sale. It has been noted that an agent’s 3% vs the seller’s +/- 90% proceeds from a sale make the agent’s interests and the seller’s somewhat out of sync. (Eg, dropping a million dollar home to 900K results in the agent losing $3K but the buyer loses $90K.) At no time in my several year relationship with Mr. Soderberg did he try to assert his interests at my expense by deviating from our original agreement. He kept me grounded in what price would make a quicker sale and what comparable homes were selling for but always presented this information in an objective manner which was free of bias and manipulation.

In conclusion, I think you are lucky indeed to be considering Dane Soderberg as your agent or property manager. In addition to his integrity that he showed over a several year period to be an integral part of his personality, he is a fine family man and team player.

-- William Reed MD - Seller

---

Dane Soderberg, was of tremendous help to us in selling our property. The location was a unique property that needed a particular, qualified buyer for a sale to occur. Dane found such a buyer for us and was instrumental in negotiating a successful transaction. The time and energy involved on his part to complete the deal was significant in the current real estate market. He also was able to find a tenant for the property and managed that relationship for us and minimized the difficulty in showing and selling the home while occupied. His professionalism, care and attention to detail, quiet demeanor, and upbeat attitude made the whole process a positive experience. I recommend Dane and his company to all who are relocating to San Diego. And for my future real estate needs in that market, I will only look to Dane for advice.

-- Michael Shaut